Sustainable Fashion is a movement of fostering change to fashion products and the fashion system towards greater ecological integrity and social justice.
When one thinks of sustainable fashion, words like simplistic and minimal strike an individual’s mind rather than trendy and cool. However, Vrone redefines the objective of looking modish in Indian streetwear by adding a sustainable touch.
Due to launch this November 2020, Vrone is an upcoming player that is all set to re-evaluate Indian streetwear by partaking in the establishment of an eco-friendly, biodegradable, and sustainable niche segment in the clothing industry. Amidst many sustainable brands in the market, VRONE is an emerging label that believes in interspersing the concept of Indian Streetwear with Sustainability.
Fast fashion is a grey cloud, looming over the Earth as a primary cause of pollution and climate change. The fashion industry is facing ardent problems of textile waste management, which link directly to unsustainable garment production and use. The founder believes that ‘Sustainability is the need of the hour’. Their main mission is to amalgamate streetwear fashion with sustainable fabrics (100% cotton).
By changing everyday habits one step at a time, we can by reduce our carbon footprint substantially.
Vrone -Ways of Adapting a Sustainable Life:
One must avoid buying synthetic fibres due to the hazardous environment implications incurred by them. A constant approach towards buying environment fabrics like organic cotton, hemp, bamboo, linen, lyocell can be a good start to a step towards an eco-friendly and sustainable environment.
Pledge to Wear:
While making a purchase decision, take a pledge in your mind on how many times will you wear that outfit. If you decide to wear it more than 20 times, then make the decision to purchase the garment. This practice will also help you mould a style routine to wear 1 piece of clothing in 20 different ways for20 varied occasions.
Vrone – Causing an Effective Change:
‘Vrone’ clothing is curated for a unique set of young individuals who understand contemporary streetwear, as well as sustainability. Varun reveals, “With an increasing number of brands coming up and promoting the concept “Buy More” online, the switch to sustainability will be a challenge. However, people need to understand that ‘less is more’, and the lethal environmental damages caused by frequent purchases.”
Buying less is much better than buying large amounts of environment-friendly products. Finding solutions to overconsumption is not only on the shoulders of big giants in the fashion industry and decision makers but it is also the responsibility of consumers because it is a cycle of demand and supply. Therefore, it is imperative that people make conscious choices. If you buy large quantities of eco-friendly products, you are still materialistic as you are consistently acquiring new things. It showcases and highlights a mainstream consumption pattern in consumer behaviour, whereas reduced consumption is a contemporary idea that facilitates sustainability.
With Vrone, the founder aims to reach out to global markets in the future, establishing and enhancing the identity of Indian Streetwear. There will be a conscious use of environmentally friendly fabrics, dyes, and other such materials for the manufacturing and production processes of the brand. A clean and healthy work environment will be the lifestyle for the talented and motivated workforce at Vrone.
Vrone is an ethical and socially responsible brand which believes in giving back to the society. It would be participating in various social initiatives as soon as the launch occurs. The amount generated through sales would be used towards various social causes like Reforestation, Children Welfare, & Education. The founder will be initiating regular reduce, reuse, and upcycle practices to reduce wastage.
About Varun Bansal:
For the founder Varun Bansal, his journey in the fashion industry began while working closely with his father in their garment trading business, based out of Hyderabad. During the period of the unpredictable and overriding pandemic, the idea of starting an environment-friendly fashion brand occurred to him, while surfing for sustainable fabrics that could be used in streetwear.
The concept to blend ‘streetwear’ and ‘hip-hop’ with an Eco and Socio Conscious approach is undoubtedly an inspiration that pushed Varun to commence with his venture, owing to a need within the market space. Availing the benefits of contemporary fashion while taking up responsibility towards a clean & green Earth, Vrone caters to a niche line of clothing. The fact that fashion is the second-highest pollutant in the world motivated Varun to find ways to prevent the environmental damage it causes.
Varun’s family has been in the industry for 32 years now. He wants to look at bridging the gap, where individuals of all ages who are streetwear fanatics not only enjoy à la mode designs but also take a step towards making effective changes in rising environmental and climate change issues.